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Episode 6: The Most Important Marketing Skill that Will Lead to More Sales

by Kim Garmon Hummel, on Apr 17, 2024 4:58:31 PM


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If we had to pick just one, what is the most important marketing skill that will lead to more sales? Hint: it's something humans have been doing since the dawn of time. 

Hey there, saucy listeners!

On today’s episode of the Make Moments That Matter podcast, Kim and Shawn discuss storytelling, StoryBrand and the importance of empathy, not only in sales and marketing, but in all communication. Storytelling is crucial to business success - are you inviting your prospects and customers into a story? Who's the hero of that story? This episode explores the importance of making your audience the hero so that you can play the role of the guide.

Tune in for:

2:42 Shawn and Kim explore the significance of storytelling in marketing using the StoryBrand methodology for effective messaging. Emphasizing empathy and customer understanding, our hosts focus on guiding customers to be the hero of their narrative. They highlight how effective communication is essential in all business aspects, including marketing and sales.

13:47 Kim and Shawn discuss addressing your target audience's problems first, before presenting solutions, and they share their process for validating BrandScripts with customer personas to ensure your messaging is effective in reaching your best customers.

23:03 Kim shares her background as a StoryBrand Certified Guide, and how her training experience revolutionized Sauce's approach to creating compelling messages for clients. Supporting a common language to align teams and clarify brand messages, they stressed the importance of storytelling methodologies like StoryBrand for relevance in today's marketing landscape. Kim and Shawn address misconceptions about expertise, highlighting the value of diverse perspectives for innovative solutions.

In summary, this episode's focus on storytelling in marketing and effective communication reiterated the importance of aligning teams through a common language. Acknowledging the evolution of storytelling methodologies like StoryBrand, our hosts encourage embracing diverse perspectives for innovative problem-solving. 

What's up next?

Check out Episode 7 of Make Moments That Matter, where Kim and Shawn talk TECH STACK - what's in ours, what we think should be in yours, and how to build your tech stack to be as future-proof as possible. Technology evolves every day, and your business does too, the trick is making sure everything is evolving in the same direction. Mark your calendars – you don't want to miss this discussion!

Until next time, stay saucy!

Topics:PodcastMoments That Matter