Episode 2: The Struggle of Working IN the Business Instead of ON It

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Find out ways you can make moments that matter for you and your team, level up your leadership goals, and start working on the business (instead of in it). 

Hey there, saucy listeners!

Are you tired of working IN your business instead of ON it? Kim and Shawn totally get it (the struggle is real). In this episode of Make Moments That Matter, they spill the tea on their own struggles, and share some growth-minded insights on breaking free from this cycle. It's all about developing leadership skills, embracing your role as a boss, and implementing kickass systems and processes, so you can focus on your business. Plus, they drop some awesome book recommendations like Dare to Lead by Brene Brown and Radical Candor by Kim Scott which will help you take your leadership to the next level!

So here's the question: How do you make moments that matter for yourself and your team (and in turn, your customers)?

By empowering employees to crush their goals while building a tight-knit team. Because the team that slays together, stays together! It's all about the leader’s energy! Plus, they share a game-changing assessment they’ve implemented in their own business called "The Six Types of Working Genius" by Patrick Lincione, which has helped Team Sauce understand the types of work that “fill the cup” of each team member...and what types of work leads each individual to burnout.

At Sauce Agency, it's all about creating moments that matter for their team. And on today’s episode, Kim and Shawn talk about how they do this, including some specific ways such as offering their employees therapy sessions through BetterHelp for personal and professional growth. 

Something that might surprise listeners, the duo discuss the critical importance of leaders making time for check-ins with team members, and how this has helped everyone stay connected, allowing team members to address any concerns or new skills needed. 

Kim and Shawn also dive into the concept of “habit stacking” with anecdotes galore, and chat about the importance of routine, discipline, and making those small tweaks for major growth. They're big on setting goals, breaking 'em down, and getting their team on board. And guess what? They've got a tool, the Recipe for Results Blueprint, to help you organize and track your progress. It's a game-changer!

But here's what you gotta love about this podcast episode: They know it's not all rainbows and butterflies.

Kim and Shawn have experienced a lot over the course of their entrepreneurial journey (the good, the bad, the ugly), and they talk about the challenges of merging their businesses and the importance of letting go of control.

It's time to level up, leader!

You won't want to miss Episode 2 because Kim and Shawn are dropping major gems on how to work on the business, not just in it. Get ready for some serious growth, and transform your team into a powerhouse.

Tune in for:

0:57: Kim discusses the challenges of business growth, emphasizing the need to balance working in and on the business. As a passionate and skilled business owner, she poured everything into her venture, attracting clients and making promises. However, she faced the dilemma of managing existing clients while striving to attract more and delegate tasks. Kim realized that she needed to consistently handle both aspects of the business, working in it and on it. Additionally, she acknowledged the constant struggle of maintaining a work-life balance, with the added gravity force of personal life. Kim's pivotal moment came years ago when two valued employees resigned within a short timeframe.

13:40: Kim and Shawn discuss how their partnership has seen significant development in the past year. It goes beyond working on the business systems and processes; it also focuses on the personal growth of leaders and the development of team members. Empowering and engaging the teams is crucial, and providing the necessary tools and resources ensures everyone is aligned and rowing in the same direction. Shawn has an epiphany about how working on the business means working on oneself and developing the team to be their best selves. Trust, delegation, and elevation are key aspects to achieve success. Creating systems and processes together, while developing employees and the business, is a natural progression. This realization has unfolded over time, and it is an important aspect to keep in mind.

19:59: Kim reflects on one of her favorite “moments that matter” for her team which has been providing a BetterHelp subscription for employees, and how that has transformed into moments that matter for the business. Kim and Shawn emphasize the importance of therapy for personal and professional development, highlighting the benefits of the platform's privacy and flexibility. Overall, they truly believe that offering therapy is a meaningful way to create impactful moments and foster personal growth within the team.

25:08: Kim and Shawn chat about how implementing biweekly check-ins instead of quarterly or annual ones has been really important for the team. It’s a way for them to show the value of working on the business rather than just in it. They acknowledge the challenges of balancing both aspects, but they really emphasize how crucial it is to dedicate time to focus on business growth. They even saw their own business as a client and talked about how important it is to practice what they preach. Overall, they recognize that creating meaningful moments and empowering team members can lead to some really positive outcomes.

42:45: Kim and Shawn wrap up the episode sharing personal stories about their business journey. They highlight the challenges of merging two businesses, covering the mental, emotional, physical, and financial aspects involved. But hey, they're committed to working on the business, but realize there are times when they may need to work in it as well. 

Key takeaways? Set goals, break 'em down into manageable steps, and make sure the team understands their importance. Oh, and listen actively to team members' input!

Don't forget to make time for planning and organization, and stay accountable to the plan. Again, Kim and Shawn offer their own blueprint for achieving results and emphasize the value of having an organizational tool (see below to get your FREE download). Kim and Shawn know that progress comes from small changes that add up to big transformations.

So, take it one step at a time in your business development journey! Just remember to find that balance between working on the business and working in the business. You got this!

What's up next?

On Episode 3 of Make Moments that Matter podcast, Kim and Shawn chat about the myth that marketing and sales should be kept apart, smashing department silos to create unforgettable customer moments. They share their own past struggles of aligning the two, both as employees and consultants.

As always, they drop truth bombs left and right - this time on the importance of communication and teamwork between marketing, sales, and service teams for big-time business growth.

As HubSpot partners, Kim and Shawn also share insights as to why it is the ultimate tool for gathering customer data and giving them that personal touch. Stay tuned!